Efdesign website design and development

As a first step to any online marketing campaign it is vital to ensure that your site has been made as Search Engine friendly as possible.

Our websites are designed with search engine optimisation in mind from beginning to end to achieve the best possible natural ranking. We believe that natural rankings (those generated automatically by a search term and listed on tha main part of a search engine's page) are far more effective that pay per click campaigns, and we aim to get you into the top 10 rankings for your chosen search words.

Success in search engine optimisation is achieved through working with you to gain an understanding of your business. Only then can we begin to build the right online solution to your business needs.

The basics
Search engine spiders index each website according to it's structure. They look at everything from the physical coding of the site, navigational elements, links, titles and image names.

We create your website to enable search engine spiders to follow a clear path throughout each page, indexing it down to category and product levels. So more pages of your website will be indexed on the search engines, enhancing the potential of your website to be found by a potential customer.

Link building is an important part of search engine positioning, because search engines look at these links as a "vote" for your website, and they will boost your rankings accordingly when other sites link to you. As part of your website marketing programme, we will look at creating reciprocal links to relevant sites to increase your search engine ranking.

We believe that there is no substitute for a well designed, fully optimised website. The search engines agree. And it is certainly the first step before investing in pay-per-click campaigns. Our Web Site Optimisation service ensures that your site is ready for an effective online marketing campaign to begin.